Strategic Market Review

Ideally the Strategic Marketing Review should be undertaken by established companies that have experience in trading internationally and who are interested in reviewing and developing their market development strategy.

The grant is open to existing clients of Údarás na Gaeltachta and Enterprise Ireland that meet all of the following criteria:

  1. The company is a manufacturing or eligible internationally traded services company; and
  2. The company is an SME company engaged in eligible activities; and
  3. The company must have demonstrated the capacity to internationalise; and
  4. The company must be trading for more than 6 years, with sustainable annual revenues of at least €500k, or
  5. The company, if not trading for more than 6 years, has annual sustainable revenue of at least €500k, achieved a positive EBITDA for the previous 9 months and can demonstrate sustainable future positive EBITDA.

Ineligible Companies

Companies whose products are listed in Annexe 1 to the EU Treaty (TFEU) which include:

  • Horticulture companies
  • Fish processors
  • Other primary producers

What costs are eligible and what is the maximum funding available?

Eligible expenditure is limited to the cost of hiring an Údarás na Gaeltachta/Enterprise Ireland approved Marketing consultant for a maximum of 7 days.

The maximum daily fee payable to the consultant is €900 inclusive of travel and subsistence and out of pocket expenses.

Funding will be by way of a consultancy grant. The typical cost of undertaking a Strategic Marketing Review is €6,300. The company must pay the full amount of €6,300 to the consultant before Údarás na Gaeltachta can process the claim. The company can then claim the grant of €5,000 by submitting proof of payment and a copy of the completed action plan.

This eligibility is determined by the company’s available De Minimis aid balance.

What are the call close dates?

There are no call close dates. The process is not competitive and is approved by Údarás na Gaeltachta management. Please contact your Údarás na Gaeltachta Development Executive to discuss the suitability of this support for your business.

How do I apply?

All applications for funding should be discussed with your Údarás na Gaeltachta Development Executive prior to submission.

Contact your assigned Údarás na Gaeltachta Development Executive to discuss your application.

Where can I find a suitable consultant?

The Strategic Marketing Review is based on a specific programme of work over the period of the assignment. Údarás na Gaeltachta/Enterprise Ireland have engaged a team of consultants who will work in collaboration with your company and Enterprise Ireland advisers both in Ireland and overseas. For more information on the approved consultants, please contact your Development Executive.