A new brand ‘Gaeltacht na hÉireann’ (Ireland’s Gaeltacht) has been developed by Údarás na Gaeltachta for the promotion of Ireland’s Gaeltacht areas and the excellence of their products worldwide under one inclusive brand.
‘Gaeltacht na hÉireann’ will act as a stamp of approval for everything that originates in the Gaeltacht and will be a visual representation of the vibrancy, enterprise, cultural richness, provenance and unique language of the Gaeltacht regions.
"Products are being made in the Gaeltacht, by a Gaeltacht workforce and supporting the economy of the Gaeltacht and surrounding areas.”Údarás na Gaeltachta, Chief Executive, Mícheál Ó hÉanaigh
Údarás na Gaeltachta Chairperson, Anna Ní Ghallachair, launched the brand today (24 September 2018) at an event in Na Forbacha in County Galway alongside clientcompanies from all Gaeltacht counties – Donegal, Mayo, Galway, Kerry, Cork, Waterford and Meath. Amongst the companies supporting the launch were Folláin Teo., Táirgí Cáise Buabhall Mhaigh Chromtha Teo. (Macroom Buffalo Cheese), Nemeton, Criostal na Rinne agus Potadóireacht na Caolóige (Louis Mulcahy), Marine Harvest, Irish Seaspray, Randox Teo as well as other Gaeltacht companies and organisations.
Ireland’s Gaeltacht is a vibrant and creative region unique in its language, history, culture, people and landscape. It is an attractive place in which to live, work, locate a business or to visit. The Gaeltacht na hÉireann brand values reflect what this distinctive region represents.
The brand will be a resource to promote the Gaeltacht and all aspects of Gaeltacht life to assist with the strengthening of the Gaeltacht community and the Irish Language. The ‘Gaeltacht na hÉireann’ brand was developed so as to maximise the benefit of the natural features of the Gaeltacht and to realise the region’s best possible potential in terms of the development of resources and employment and to attract mobile investment.
The Gaeltacht na hÉireann logo is a visual emblem and an agreed identity which will assist those located in the region to tell their own story and to develop specific recognition in national and international markets which confirms their origin as being rich in culture, natural beauty, a creative spirit and an innovative mindset.
The logo will be will be available for companies and organisations located in the Gaeltacht to use on promotional material and branded communications, on signage, online and on printed marketing materials, on products, packaging and uniforms.
Launching the new brand Údarás na Gaeltachta Chairperson, Anna Ní Ghallachair said, ‘the Gaeltacht is an organic identity that can be easily imagined with a brand of its own. Due to the number of fantastic developments happening in this special region, it is particularly satisfying for the Board that Údarás na Gaeltachta have developed a specific brand to promote the regions excellence worldwide.”
Údarás na Gaeltachta, Chief Executive, Mícheál Ó hÉanaigh added “The brand is available for everyone located in the Gaeltacht to use- our clients, other Gaeltacht businesses, community organisations, the tourist sector, the Arts and other sectors. Companies and organisations who wish to use this stamp of approval will be able to use it on their services or products to inform their customers that their products are being made in the Gaeltacht, by a Gaeltacht workforce and supporting the economy of the Gaeltacht and surrounding areas.”
Every element plays a role in the ‘Gaeltacht na hÉireann’ story:
• The font for the ‘Gaeltacht’ element of the logo is hand-drawn and as such unique, like the region itself. It is also contemporary font, reflecting the Gaeltacht region in modern Ireland
• The font for the ‘na hÉireann’ element is more traditional and representative of our culture
• The three circles represent the 3 strands of this brand – enterprise, community and language & culture.